The ambiance of a room and the physical setting can make all the difference in how people feel and whether or not they choose to come back to church again or enter into the premises of your site of ministry.  How you decorate the room and structure the arrangement of furniture and equipment can positively change the entire ethos.  Aesthetics can inspire spiritual awe.  Beauty enhances worship by uplifting the human spirit to apprehend the glory of God.  Ethos Enhancement does not have to be expensive; it just needs to be conducted in person and thus entails travel costs.