Public relations is a part of loving our neighbor. Being considerate and mindful of how we, as servants of the Lord, are coming across to others can be critically important. It takes self-awareness, cultural savvy, and wisdom to "understand the times" to flourish in public relations whether that be with City Council, residents in the neighborhood, or with a special interest group. Many times having good public relations can not only make it easier to solve problems, but to prevent problems in the first place. This is a basic course in relating and communicating with the public.
How is this team coming across to the general public?
Who is the "public" that I need to be relating to in my work?
How can I pay respect to the public in a way that honors Christ?
What bridges need to be built in order for the services I render to succeed?