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Group Identity Statements
What if your organization had a mission statement that resonated so viscerally with your constituency that donors, investors, and workers alike were motivated by its meaning and magnetically pulled toward success?
Identity Statements help organizations, non-profits and churches accomplish their vision.
Mission Statement
A Mission Statement defines the work the entity is responsible to carry out.
It answers the fundamental question: “Why should this organization exist at all?” When that question goesunanswered, the organization drifts—and eventually loses its way.
Vision Statement
A Vision Statement describes the changed world you want to see that results from the entity’s work.
It directs the entity outward, steering it toward service to others rather than preoccupation with itself.
Why Statement
A Why Statement makes explicit the core belief that orients the organization’s mission and vision.
It gives the entity an internal coherence grounded in belief, not consensus or convenience. Belief produces confidence that holds when mission faithfulness becomes costly.
SEE WHAT PEOPLE ARE SAYING
"As an organization, nothing will waste your time and create friction than losing focus. before we did the work with Sarah to understand the mission statement of our board, we as an organization felt confused and spread thin. We knew we needed a healthy strategy for us to move forward and grow, but until we could figure out why we were doing the work, we felt frustrated and unfocused. Even though I have an MBA from one of the best business schools in the United States, I can honestly say that I had no idea how powerful the work with Sarah would be for me personally as the founder of my organization or for our board. Sarah managed to hone down the exact reasons I started the organization and gave me the words to feel confident in the future. I am now able to navigate strategy and decision making processes with ease and joy. What Sarah gave me is a gift I can't thank her enough for."
Lina A., Living with Power
