"Mission Statement" is a VERB (Part V of a five-part series)

April 15, 2016

Almost everyone I know longs in their heart to make a lasting, positive impact on other people.   Since we all have a sense of eternity embedded in our heart (Ecclesiastes 3:11), we naturally want to do something that counts over the long-haul and does not get forgotten.  Do you know what that something is for you? 


When recently I met with Brenda of Rock Church in San Diego (who agreed to let me publish this blog about her), I encountered a woman who has several different passions that seem equally important to her.  She’s a dedicated wife, a loving mother of grown kids, an artist who creates and appreciates beauty, a champion for Truth, an equipper of the saints who gravitates toward serving ministry leaders, a pastor of spiritual healing who works in the counseling department, and a discipleship leader who deeply desires for each and every believer to enter into intimacy with God.  Of course, I got to hear much more from her during her session:  she loves God foremost; she believes in the authority of Scripture; she has wonderful thoughts to share; she has known grief and hardship; and she is well acquainted with God’s love. 


So now, how can Brenda’s passions be summed up in one pithy, memorable

phrase?  In other words, what is her missional core? 


This what I wrote as her Life Mission Statement:  To help ministry leaders see God’s heart.  Her statement is that simple.  It sort of shish-kabobs all her stories and the responses that she gave me in her session. 


But the words do more than that.  The words of Brenda’s mission statement reflect Brenda back to Brenda.  They are like a caption under a picture of Brenda herself.  They show Brenda to the world because they resonate within Brenda.  They have power to call out and rekindle Brenda’s fire because each word in her statement is theologically loaded and meaningful with regard to Brenda’s life.  With authority and yet gentleness, the select words of her statement say, “Brenda!  You’re so special.  Don’t forget that God has entrusted to you a passion that you uniquely can express.” 


You see, Brenda’s mission statement—like every Life Mission Statement—is a verb.  Verbs are action words.  They assign language to specific types of being and doing and living.  Brenda’s verbal phrase (i.e., her mission statement) is essentially a description of Brenda’s heartbeat.  Brenda cares so much about ministry leaders!   She cares extra.  She cares more about them than most of the rest of us do.  Why?  Because Brenda longs for them to have eyes to see God’s heart. 


Isn’t it amazing that God placed within Christ’s Body a “member” (I Corinthians 12:18-20) such as Brenda who is there to help ministry leaders “see” God’s heart?

God knows that ministry leaders need to be ministered to.  So God encoded in Brenda the spiritual DNA that motivates her, joyfully, to pour herself out for the sake of helping them see “God’s heart?” 


When I asked Brenda what would happen if every ministry leader would see God’s heart, she said, “It would revolutionize the Church.”


Here’s the kicker of kickers, in my view.  The marvel of mission statements lies in the person who embodies the words of the Life Mission Statement itself.  Brenda is the real gift.  Remarkably, Brenda’s mission statement—like every true mission statement—is contagious.  Whenever you get with Brenda, intuitively you find that not only that Brenda wants ministry leaders to see God’s heart, but also that you want ministry to see God’s heart.  Her passion becomes your passion some now too.

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